![]() Last year, Sony quadrupled its share of TV sales at Best Buy Co Inc, the largest U.S. Pointing to a revival are Sony’s 4K televisions. “When sales rose, sales in audio and home theater rose as well. ![]() “Historically, TVs have been at the center,” Takagi said. Sony is also aiming for a high-end comeback in audio, earlier this year introducing a portable music player that costs over $1000. ![]() TVs encapsulated the sound and picture technology developed by the various businesses, he said. Moreover, Sony - with interests ranging from its Hollywood studio to PlayStation videogames - aims to recapture its cachet as an entertainment-to-electronics group through increased collaboration across the company, Takagi said. But analysts also said sticking it out was worthwhile as long as they were profitable.īut Takagi said an exit was now less than likely after cost cutting helped the unit book a small operating profit in the last business year, its first in over a decade. Investors have long speculated about Sony and Panasonic gradually exiting TVs, reflecting Japan’s declining position in the tech sector. “TVs are the soul of Sony and we don’t want to be without them,” Ichiro Takagi, head of Sony’s home entertainment and sound business, told Reuters in an interview. That makes it worth persevering in a TV market dominated by Samsung Electronics Co Ltd and cheaper Asian rivals, with Sony and Panasonic content to hold modest shares by focusing on high-margin, high-definition “4K” models. Sony, for example, said it saw a strong correlation between sales trends for its TVs and audio systems. ![]() ![]() Staying in the TV market - particularly at the premium end - keeps the pair relevant and ensures their brands and quality are at the forefront when consumers shop for other electronics, they said. But TVs remain among their best-known products. REUTERS/Kim Kyung-Hoon (JAPAN - Tags: BUSINESS SCIENCE TECHNOLOGY) - RTR322QQĬonsumer electronics account for a shrinking portion of income after restructuring focused Sony on gaming and image sensors and Panasonic on electric car batteries. Sony Corp and Panasonic Corp are in talks to develop the technology to mass produce next-generation OLED televisions, sources close to the matter said on Tuesday, but may already be running to catch up with South Korean rivals in a technology widely seen replacing current LCD TVs. A man looks at Sony and Panasonic TV sets at an electronics shop in Tokyo May 15, 2012. ![]()
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